Challenge
Production of an advertising music video in operating hotels.
The client requested that the hotels be presented as the perfect場所 for regeneration due to access to unique resources, unavailable anywhere else. The production of the promotional music video for the Malinowe Hotele chain posed a challenge due to shooting in functioning hotel facilities, the need to coordinate multiple locations, and the precise synchronisation of image and music. Key to this was maintaining a consistent visual aesthetic and conveying the mood of the song, whilst simultaneously highlighting the character of the hotel brand in a branded music video format.
IDEA
A promotional music video as an image-building tool for a hotel brand.
The idea behind the project was to create an advertising music video that goes beyond the standard form of a hotel spot and functions as fully-fledged branded content. The integration of music, images, and animation aimed to build emotion, strengthen the image of Malinowe Hotele, and increase audience engagement in digital channels through a modern branded music video format.
SOLUTION
Comprehensive music video production.
We took a comprehensive approach to the production of the promotional music video – from developing the creative concept, through organising film sets in hotel facilities, to advanced post-production. The combination of dynamic film shots with 2D and 3D animation allowed us to create a visually coherent material that effectively combines musical narrative with the hotel chain's marketing communication.
A video material containing important information.
The music video achieved nearly 20,000 views without any promotion. Additionally, it was used as part of a mailing campaign to customers who had already visited the Malinowe Hotels.
2D, 3D, and product animation
Cartoon animation
Commercial
CGI
Music video